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Earlier this week we released Track Attack Lite for iOS and it marks one of the last steps into a shift to what we think is a better model for our users: try before you buy.

Track Attack is focused on bringing functionality and experiences that can only be achieved with $1,000+ worth of hardware and software.  In doing so we have to overcome hurdles in pushing smartphones to use most of their sensors, network connections and a good chunk of their horsepower.  Sometimes a user’s device simply won’t run Track Attack well and we don’t want someone to pay money for something that can’t immediately use.

We also have to overcome believability hurdles with potential customers; can we actually pull these type of experiences off with just a smartphone and for such a low cost?

Try Before You Buy

This is why we are now going to universally have Track Attack and all future versions/SKU’s of Track Attack be free to download, try it out for three full functional sessions and then upgrade to the different levels of Track Attack.  Each platform has different regulations around what can be submitted as a Free app and with Apple’s case, we’ll have only one SKU initially, PRO – the full function version of Track Attack.  After a user uses up their 3 free trial sessions, they will still be able to record GPS based sessions and build their driver profile, without video.

Try before you buy!

Try before you buy!

IMG_0582

Upgrading is super easy

To record video, upload video, store unlimited amounts of video sessions online and share instantly simply upgrade to Track Attack PRO.

 

Upgrade to PRO to continue recording video

Upgrade to PRO to continue recording video

I bought Track Attack before Lite was available, what do I do now?

In the next 2-3 months, we will retire Track Attack only paid version and have only Track Attack Lite (then it will be renamed simply, Track Attack).  Before we retire Track Attack Paid Only, we will release an update that will include a functionality to identify all of the owners of that SKU in our database.  We will ask all of those users to make sure they upload all of their videos they want to keep and delete Track Attack.

They will then download Track Attack Lite and sign in to their account on Track Attack.  The app will confirm you are a paid account user and immediately unlock full feature functionality.  Further, users will be able to go to Session History and synchronize their session history online with their device.  From then on, you’ll be back up and running with all of our session history.

We expect to roll out this transition by the end of August and retire Track Attack Paid Only by the end of September 2014.

What else is new?

While the main change is big, we wanted to include some new cool functionality.  Keeping on the theme of making it as easy as possible for a new user to try Track Attack out, we also changed our initial app launch process.  Now users can simply download Track Attack and start using it immediately.  No need to register an account first.

 

Use Track Attack instantly and register an account later!

Use Track Attack instantly and register an account later!

In fact, users don’t need to register ever unless they want to upload their session videos or create a user-created track.  The trade-off is that all of the session data (lap times, GPS data and video) will be on the phone only and if anything happens to the phone, all the data is lost.  Translation – you still want to create an account!

You still want to register an account though - don't lose awesome footage like this!

You still want to register an account though – don’t lose awesome footage like this!

As always, let us know what you think and spread the word about Track Attack!  We have some great things planned and they will be even more awesome with a large and vibrant community of users!

After 6 months of testing, 700+ users and 3,000+ sessions across 67 countries, Track Attack for Android, the best GPS lap timer for motorsports is out of Beta and available for full purchase.  Thank you all for your support and feedback!

Track Attack App GPS Lap Timer Users WorldwideWhat’s Changed?

  1. It’s still easy to get started: We believe Track Attack is the best end to end app and service for motorsport enthusiasts.  Doesn’t matter if you do auto-cross, oval racing, rally stages, drag racing, road racing or even old-school Tokyo Extreme Racing on the highways, Track Attack has you covered!  Track Attack is free to download and you can record up to 3 sessions for each session type.  For these free sessions, the full functionality of Track Attack is available.  Lap timing, recording video, registering an account and even uploading to the Track Attack site for online video sharing.  There’s no reason to try it out!
  2. In-App Upgrades: Once you download Track Attack for free, you can upgrade to one of the two SKU’s:
    1. Track Attack Lap Timer – $4.99: For those who just care about getting accurate GPS lap times and building a driver record, this is it!  For $4.99USD, you are ready to go.  Note, at any time you can upgrade from Lap Timer to Pro by simply paying the difference.
    2. Track Attack Pro – $14.99: Everything!  GPS lap timer, video uploading and sharing.  Nearly unlimited storage on the Track Attack website and receive all full featured updates!
  3. Awesome new features: Based on all the feedback received, we’ve squashed bugs and added some really cool features to make Track Attack the best thing on your phone and easy to use.
    1. Session History Sync: When you sign in to your account, every session associated with your account synchronizes with your phone.  Go ahead, change phones, lose phones, sell phones!  As long as your session data and video are uploaded, you’ll never lose them!
    2. Cache Tracks: Just like on iOS – now you can use Track Attack anywhere, anytime with or without a data connection.  Simply go to Settings > Cache Tracks and hit the download button (circle with downward arrow) and you will have every Track on the Track Attack database available on your phone!
    3. Auto-Start: This was one of the most demanded features.  Now you can enable this feature in Settings and select a speed in which you want the app to start recording and detecting tracks for time calculations.  This works for lap-based sessions and point to point based sessions.  Simply select your race track and once the app detects you go over the set speed, recording will begin automatically.  Then hit ‘Stop’ whenever you pull off the race track!

What’s next?

Get the update, upgrade and tell your friends!  Get it here on Google Play for your Android device: https://play.google.com/store/apps/details?id=com.studios9104.trackattack&hl=en

We’ll be working on fixing bugs and getting ready for the some cool features for the 2014 race season!

Some of you may have noticed that a few weeks ago, www.trackattackapp.com went from being a place holder single page to something completely different.

Makes us look more legit right? Haha.

We have a big vision for what the Track Attack experience should be via a web browser and this is our first big step towards that vision.

What’s the big change?

The “ME” page.

The ME Page

What is it?

It’s the beginning of your driver’s log and session history. With Track Attack 1.1, as soon as you end a session, the session details get saved to your profile. Once you get home or to a reliable Wi-Fi hot spot, you go to the Upload Data page of the app and hit upload any one of the sessions or all sessions.

Session UploadOnce the upload process is complete, our servers go to work to slice and dice up your session into individual laps so you can view them lap by lap.

Note: expect uploads to take only a few minutes for sessions recorded in Standard Quality and up to 30-40 minutes for those recorded in High Quality.

How do I see my sessions online?

First, you have to log on. If you created your account on the app through Facebook Log in, click on the Facebook button to get logged in.

If you created an account from scratch, use your driver tag and password you used when you originally started using the app.

Once you’re logged in, you’ll see all your sessions along the left hand column. If you’ve uploaded the video, you’ll see the play button next to each lap and also the status of that video should be “available on website”. Choose a session and hit play!

Session Details

 

What’s next?

There’s a few things we have lined up for the next few weeks:

  1. Sharing your laps! Finally! We’ll have a small update to the Track Attack app going out soon which will link the Facebook posts you create from the app of a specific lap, to the video on the site (assuming you’ve uploaded the video).
    • We will also be creating a Facebook share button the site you can share directly from there.
    • Don’t worry, viewers will be taken to just that video and not be able to see all your other, not-as awesome videos!
  2. Full iPhone 5 update: Time for us to make better use of that extra screen space.
  3. User Profile and Race Car Profile management on the site.

Let us know what you think and hope everyone had a great Christmas and looking forward to 2013!

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