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Incredibly happy to be writing this blog entry to introduce the Track Attack Analytics App into a public Beta!  We’ve been working on this for the past 6+ months and glad to finally get it to more people’s hands.

What is it?

First, it’s a companion experience.  Our goal with Track Attack has always been to be more than just an app and this is one big step to proving that.  When you become a Track Attack user, you get a great app to record lap times and video, a place to store your entire history, share easily with friends online and now, a place to analyze your data in the easiest way possible.  It is initially available for Windows 8, 8.1 and 10 tablets, laptops and PC’s.

We’ve been working with leading minds in the motorsport industry (coaches, drivers and instructors) on identifying the most critical views of data and things to focus on for the vast majority of drivers.  We then took those views and made those the center of the app experience so that anyone can easily analyze their data.  No need to be a tech wiz or a race engineer to ‘play with data’!

Home Screen - Pin Favorites

This is not data analysis for pro-racing teams making a living from racing.  This is data analysis for the rest of us.  We will continue to improve and tweak based on your feedback but our goal is not to be another AIM Race Studio or Motec or Pi.  We will focus on the making the core views on data easy to gather, easy to use and easy to share/compare.

Single Lap Analysis

The first view in the app is the ability to view a single session/lap in isolation.  The point here is really to zoom in on you and whether you are driving at the limit.  When we talked with driver coaches and instructors, they told us that after they’ve covered the basics with a driver and they knew the driver understood the track, braking points, turn-in points, the line, etc… they would then turn their focus to the traction limit.

Single Lap Analysis

How much of the traction limit is the driver using and how consistent are they?  This is where we focus in on the traction circle.  The accelerometers in most smartphones aren’t great but they can get the job done.  The goal here is to see if and how that little dot in the traction circle is moving around?  Is it transitioning smoothly from braking, to turning to acceleration – around the traction circle in a nice arch?  Or is moving forward under breaking and then back down before shifting to the side for the turn?  That’s the difference.  Coaches told us that many times, they will prefer to have a driver, driving at the limit across the track over driving the perfect line around the track.

Multiple Session Analysis

Alright, you dug into your laps and you think you have a handle on the traction limit.  Now, you want to see what you did different in that one magical lap.  You did something and got faster but you have no idea what.  This is where the multiple lap analysis view shines.  Here you can select any two laps within a session and compare them on top of each other.  You can watch the laps play real time and see the differences in the video, see the differences on the map and figure out what’s going on.

Now you know!

Multi-Lap Comparison

Segment Report

This is the crown jewel!  In the analytics app you can go into each of the tracks you’ve driven and create segments.  Those segments are then applied to all of your sessions and this really shines in a few places:

  1. When you’re comparing two laps, we calculate the differences in segment times automatically and you can zoom in immediately and see where the biggest differences in time are.  This is even more powerful if you are able to get a driver coach, instructor or just a faster driver to drive your car in a session or split a session together.  You then have their data and can see exactly where the gaps in lap times are – instantly!
  2. Continuing on the theme of having someone else drive your car in a given session or comparing two sessions (one where you drove and another where the other person drove), you can now pull a segment report across all of that data and come up with a virtual fastest lap.  This is where we take the fastest times for each segment and put together a virtual fastest lap (or sometimes referred to as a theoretical fastest lap).  Great but this is available in other places.  Well, we go one step further!  If you have the video for each of those sessions uploaded, we then piece together the video of all of those fastest segments and compile a video that virtual fastest lap.  Now, you can see exactly what that lap looks like.  This is even more powerful when you use a GoPro as your camera source, getting a shot of the driver (for the driver inputs) and looking out the front windshield.  There is nothing more powerful that you can use for a visualization tool!
  3. Lastly, you can do the above in #2 for just your laps.  Take any single session and analyze your segments, the virtual fastest lap, the corresponding video and even drill into any individual segment cell, not just the fastest ones.

Segment Analysis Sector Management

The last thing here is that you find that in a given session, where you might have focused only on the fastest lap before, now you know that there is a ton of value in the other laps.  Maybe a lap wasn’t the overall fastest because of traffic or a mistake but you could have had a great segment time there.  Now you will know and it’s time to put it all together!

How To Videos

Even though we made it a goal to have this be the easiest to use analytics tool in motorsports, it’s new and we wanted to show you all how to use it.  So we shot a bunch of How-To videos and put them directly in the app!

How-To Videos

Let us know how to make it better!

Lastly, this experience is in public beta and it will be for a while, for a reason.  We want to make this better with your input and feedback.  Check it out, use it, beat it up, break it and tell us how to make it better!  Tell us and share your thoughts with everyone else here on the Support Forum!


Almost 6 months later, we have officially ended the beta period and launched the first commercial version of Track Attack for Windows Phone. Here is what is new with Track Attack GPS Lap Timer 1.0 for Windows Phone:

  1. Windows Phone 7 support: We have many WP7 users and we appreciate your support.  For WP7, we wanted to make sure you continued to have Track Attack but this will be the first and only release.  With WP7 phones no longer being sold and them being a minority of WP handsets in the marketplace, within the next year almost all Wp7 phones will be out of the market.
  2. Still Free to Test Run: Track Attack was free as a beta and we realize how important it is to try out an app like this before buying.  So Track Attack will remain free as an initial download, with users being able to record up to 3 sessions with full functionality.  At anytime a user can upgrade to Track Attack PRO – the full functionality you’ve come to use and love.
        • What about existing users?  When the update hits, your existing data will persist and you will be able to view/share/upload with no limits.  You will be able record 3 sessions as part of the free trial and then upgrade to continue using Track Attack.
    Record up to 3 sessions for free with full functionality.

    Record up to 3 sessions for free with full functionality.

      • How much does it cost?  The cost will vary in different markets but it will be ~$15USD.

    Swipe to the left of the Drive Screen to Upgrade

    Swipe to the left of the Drive Screen to Upgrade

  3. UI changes and clean up:  You’ll see the UI take a significant step forward in terms of cleaning it up, making it look like Track Attack on iOS/Android and in some cases, looking like a native Windows app.  Most notably, you’ll see a much improved Session Record and Session Playback Screens.  We’ll continue to fine tune the UI and expect to see regular updates.
New and cleaner session playback screen.

New and cleaner session playback screen.

Newly cleaned up Session Record Screen

Newly cleaned up Session Record Screen

Cleaned up Session Details Screen

Cleaned up Session Details Screen

  1. Bug Fixes and Performance Upgrades: As with all of our updates, we rolled out new features but we also cleaned up bugs that only happen in the real world.  Users should see Track Attack be stable and performing well with many of the bug and performance enhancements we implemented.

Go ahead upgrade and tell your friends to download Track Attack on Windows Phone, Android or iOS.



We’ve been busy!  Track Attack Beta 4 was released this past weekend and we’re close to the final build.  Here’s what’s new:

1. Download history bug fix

Some of our users who have been using the app for some time might be the ones who have changed phones or for some reason wanted to sync their session history from the site to their phones.  We had some intermittent bugs with that sync process in the last build and that has been resolved.

2. Adding Google Analytics

Yes, this doesn’t sound very exciting but its really important in our ability to maintain a healthy product and improving on the features people are actually using.  We’ve added Google Analytics to ensure we know how the app is being used and when we have bugs so we can react quickly.

3. New Home Screen Tile Icon

You likely saw the new icons on the store with the last build and we’ve received good feedback.  While we aim to have a consistent set of features and UI across the three platforms (Android, iOS and Windows Phone), we also want to take advantage of the unique features each platform offers.  Tiles and in the future, Live Tiles are a cool part of Windows Phone and we want Track Attack to seamlessly integrate into the platform.

4. Not New but Awesome – Predictive Lap Timer

Predictive lap timer is a feature we’ll be rolling out to Android and iOS versions but we started it all with Windows Phone.  The way it works is simple.  Within each lap-based session, as you drive, Track Attack keeps track of the fastest lap in that session.  As you complete another lap, it will start displaying to you, real time, how much faster or slower you are going compared to that fastest lap at that location (geographic location) on the track.  This way, if you feel like you are in a good lap, you can peak over at the app and if you see green, you are going faster.  If you see red, you are going slower.

Also, during playback in the app, it shows you those values on the screen as you watch your lap.  See the example below:

In this lap I am going .717 seconds slower at that specific location, compared to my fastest lap in that session

In this lap I am going .717 seconds slower at that specific location, compared to my fastest lap in that session

So check out the latest update to Track Attack GPS Lap Timer on Windows Phone and tell your friends!

Track Attack for Windows Phone Beta 3 Released

January 31, 2014

We’ve made a lot of progress over the past couple months to get the Windows Phone version of Track Attack on par with the Android and iOS versions.  Last week we released and the update was approved by the Windows Store for the latest beta.  Here is what is included:

  1.  Support for all the new Session Types – Road Racing, Oval Racing, Auto-Cross, Rally-Cross, Rally Stage, Hill Climb, Drag Racing and Fun Run!
  2. Ability to create new race tracks with all the new track and session types.
  3. Improved lap detection and timing engine.

We expect the next release in the next two weeks and it may even be the final beta and first commercial release.

Go and get Track Attack for Windows Phone here:

After 6 months of testing, 700+ users and 3,000+ sessions across 67 countries, Track Attack for Android, the best GPS lap timer for motorsports is out of Beta and available for full purchase.  Thank you all for your support and feedback!

Track Attack App GPS Lap Timer Users WorldwideWhat’s Changed?

  1. It’s still easy to get started: We believe Track Attack is the best end to end app and service for motorsport enthusiasts.  Doesn’t matter if you do auto-cross, oval racing, rally stages, drag racing, road racing or even old-school Tokyo Extreme Racing on the highways, Track Attack has you covered!  Track Attack is free to download and you can record up to 3 sessions for each session type.  For these free sessions, the full functionality of Track Attack is available.  Lap timing, recording video, registering an account and even uploading to the Track Attack site for online video sharing.  There’s no reason to try it out!
  2. In-App Upgrades: Once you download Track Attack for free, you can upgrade to one of the two SKU’s:
    1. Track Attack Lap Timer – $4.99: For those who just care about getting accurate GPS lap times and building a driver record, this is it!  For $4.99USD, you are ready to go.  Note, at any time you can upgrade from Lap Timer to Pro by simply paying the difference.
    2. Track Attack Pro – $14.99: Everything!  GPS lap timer, video uploading and sharing.  Nearly unlimited storage on the Track Attack website and receive all full featured updates!
  3. Awesome new features: Based on all the feedback received, we’ve squashed bugs and added some really cool features to make Track Attack the best thing on your phone and easy to use.
    1. Session History Sync: When you sign in to your account, every session associated with your account synchronizes with your phone.  Go ahead, change phones, lose phones, sell phones!  As long as your session data and video are uploaded, you’ll never lose them!
    2. Cache Tracks: Just like on iOS – now you can use Track Attack anywhere, anytime with or without a data connection.  Simply go to Settings > Cache Tracks and hit the download button (circle with downward arrow) and you will have every Track on the Track Attack database available on your phone!
    3. Auto-Start: This was one of the most demanded features.  Now you can enable this feature in Settings and select a speed in which you want the app to start recording and detecting tracks for time calculations.  This works for lap-based sessions and point to point based sessions.  Simply select your race track and once the app detects you go over the set speed, recording will begin automatically.  Then hit ‘Stop’ whenever you pull off the race track!

What’s next?

Get the update, upgrade and tell your friends!  Get it here on Google Play for your Android device:

We’ll be working on fixing bugs and getting ready for the some cool features for the 2014 race season!

 It’s been an awesome but too short of a summer for us at Track Attack and the final Beta of Track Attack for Android is now available.  We want to thank the 500+ users in 57 countries that created almost 1,500 sessions over the past 3 months.  Your usage, trials, errors and feedback have been great and helped us get to the final Beta, before the official production releases.

What’s New?

  1. Facebook Log In – now you can easily create an account or re-log in using your Facebook credentials.  You still have to create a driver tag but you can use your normal Facebook credentials to log in or not worry about it at all if you have the official Facebook app installed on your Android device.
  2. Facebook Posts – You can create posts after each session directly from the phone!  A post is created which is seen by your friends and when they click on the link, they are able to see the session details (race track you were on, # of laps, fastest lap and video if the video is already uploaded). Track Attack Facebook Posts
  3. Share the Session URL – Each session you create generates a unique URL that can take people to just that session to view the times and the video (if uploaded).  Now, using the Android social button, you can share that unique URL via any of the social platforms you use!
    • Screenshot_2013-09-24-14-33-29
    • Screenshot_2013-09-24-14-34-03
  4. Universal Log In – log in from any phone, anywhere in the world at any time and all your session history shows up on the phone!  This means you have close to unlimited storage on our site for sessions and video.  Lose your phone or get a new one?  No problem, just log in to Track Attack with your credentials and all your history automatically shows up and streams immediately (if video has been uploaded).  Wow!
    • Screenshot_2013-09-24-14-30-13
  5. Force Upload – this is for all you with sessions that are so awesome, you just can’t wait to get home to a Wi-Fi connection, you want to share the video NOW!  Simply go to the upload screen, press and hold the session you want to upload and select ‘Force Upload’.  The app will use your data connection to upload your video and get it processed to share immediately.  Upload speeds will vary based on your connection quality and data plan.  For all of you LTE, 4G and unlimited data plan users, this is for you!
    • Track Attack Force Upload
  6. Track Database Download – Going to a race track in another country or where there is no data connection?  Well now you can download the entire track database (a very small file) and Track Attack can work completely off-line.  This is also great for making sure you don’t get any pesky phone calls in the middle of a session to screw up your concentration.
    • Screenshot_2013-09-24-14-29-11


What happens after the Beta?

Track Attack 0.6 will be the last free beta and it will be available for download and work until November 22, 2013.  After November 22nd, the app will not work and you will be prompted to download and use the production release. 

What should you do?

Transitioning from the Beta to production is easy, just create a user account and upload all your video to the server.  That’s it!  Because of the Universal Log In feature above, you can delete the Beta version from your phone, download the commercial version, sign in and all your sessions are there in your History page. 

How much will Track Attack cost in the future?

At least one month prior, Track Attack the first commercial release will be available for download.  It will be free for a trial period and then you can use an in-app purchase to unlock two stages:

  1. Free Trial: Full functionality of Track Attack will be available to create 3 sessions of any of the session types.  Once three sessions are created, you will be prompted to purchase, through the app, one of the two versions below.
  2. Lap Timer Only for $4.99USD: This version will allow you to record sessions with data only (i.e. lap or session times) but no video recording.
  3. Lap Timer + Video for $14.99USD: This is the full version you know and love with ability to record video, up to full HD (if your phone supports it) and ability to upload nearly unlimited amounts of videos on the site to instantly share!  Do you have several race events a year and you want to share video of them all and not worry about storing that HD video on your phone, computer or paying premiums from a storage service?  This is for you!

This past weekend we got to solid public beta stage of Track Attack where we are showing off our new features and functionality.

What is a beta?

Beta is a common term used in the software world that essentially means we are close to finishing up the final product but would benefit greatly from getting the app in the real world.  We need your help to put Track Attack through its paces, use it, break it and tell us how it can be better.  We intend to have it in Beta for 1-2 months with at least 2 updates.  During that time, Track Attack will be 100% free and even when we go from Beta to the full production version, users will be able to keep all the data they gathered and transitioned to a free version of the official release app.

What is new?

  1. Landscape Support on Every Screen – Simple as that!  No more twisting your head if you have the phone already mounted on your windshield and starting a session!
  2. No registration required to use Track Attack – We changed some things and now users can simply download Track Attack and be able to hit the track.  No registration required unless you want to upload video to the site or create new tracks.
  3. Support for all types of motorsports – while we at Track Attack primarily do road racing on lap-based circuits, we know and appreciate all types of motorsports.  Whether it be oval tracks, auto-cross, rally-cross, drag racing or even weekend canyon carving, there’s fun stuff on wheels happening and we want Track Attack to help you record it, share it and help you get faster.  In the new Drive Screen, users are able to select the type of motorsport they are doing, select a track and go.
    • Track Attack Drive Screen which gives users option for creating sessions of different motorsports types

      Track Attack Drive Screen which gives users option for creating sessions of different motorsports types

  4. Fun Run: This is for all you canyon carvers and Wang an racers.  Sometimes you are on an awesome road and you want to record and share with friends.  Just hit ‘Fun Run’, then ‘Start’ and drive!  Video and data is recorded just like being on a track but without any timing calculations.
  5. Track Selection: We made a number of small adjustments to the UI and functionality of selecting a race track to make it more intuitive.
    • Track Attack v2 Track Selection New Features
  6. Creating Point to Point Tracks: If we’re supporting point to point based motorsports, that means we need to have point to point based tracks, most, created by our users.  Creating a track for Drag Racing, Auto-cross, Rally Stage or a Hill Climb is easy:
    1. From the Drive screen, select the type of point to point based session you are going to create.
    2. Once the map zooms to your location, you can pan and zoom anywhere in the world and insert a start location beacon and a finish location beacon.
    3. Give the circuit a name
    4. All done!  Now that track is available to all other users.




It’s a Beta, so what’s missing?

We’re caught!  :)  Yes, the big changes are the above and we wanted to get this in front of users asap so we had some compromises.  Here’s what is currently not working in the Beta but will be soon:

  1. Creating Facebook Posts or Creating an Account through Facebook log in – this is easy work so a lower priority compared to the new cool stuff.
  2. Video upload – this is critical, difficult to do and on it’s way!  One of the updates to the Beta will have this feature and will be a critical part of our user testing before we even think about charging customers money for the app.

What’s next?

We’re coding around the clock to update the app and fix bugs as they come up.  Thank you to the users who downloaded the app this past weekend and we can’t wait to get it out of Beta and in cars around the world!

Track Attack v2 on Android at Portland International Raceways