June 25, 2014
Earlier this week we released Track Attack Lite for iOS and it marks one of the last steps into a shift to what we think is a better model for our users: try before you buy.
Track Attack is focused on bringing functionality and experiences that can only be achieved with $1,000+ worth of hardware and software. In doing so we have to overcome hurdles in pushing smartphones to use most of their sensors, network connections and a good chunk of their horsepower. Sometimes a user’s device simply won’t run Track Attack well and we don’t want someone to pay money for something that can’t immediately use.
We also have to overcome believability hurdles with potential customers; can we actually pull these type of experiences off with just a smartphone and for such a low cost?
Try Before You Buy
This is why we are now going to universally have Track Attack and all future versions/SKU’s of Track Attack be free to download, try it out for three full functional sessions and then upgrade to the different levels of Track Attack. Each platform has different regulations around what can be submitted as a Free app and with Apple’s case, we’ll have only one SKU initially, PRO – the full function version of Track Attack. After a user uses up their 3 free trial sessions, they will still be able to record GPS based sessions and build their driver profile, without video.
To record video, upload video, store unlimited amounts of video sessions online and share instantly simply upgrade to Track Attack PRO.
I bought Track Attack before Lite was available, what do I do now?
In the next 2-3 months, we will retire Track Attack only paid version and have only Track Attack Lite (then it will be renamed simply, Track Attack). Before we retire Track Attack Paid Only, we will release an update that will include a functionality to identify all of the owners of that SKU in our database. We will ask all of those users to make sure they upload all of their videos they want to keep and delete Track Attack.
They will then download Track Attack Lite and sign in to their account on Track Attack. The app will confirm you are a paid account user and immediately unlock full feature functionality. Further, users will be able to go to Session History and synchronize their session history online with their device. From then on, you’ll be back up and running with all of our session history.
We expect to roll out this transition by the end of August and retire Track Attack Paid Only by the end of September 2014.
What else is new?
While the main change is big, we wanted to include some new cool functionality. Keeping on the theme of making it as easy as possible for a new user to try Track Attack out, we also changed our initial app launch process. Now users can simply download Track Attack and start using it immediately. No need to register an account first.
In fact, users don’t need to register ever unless they want to upload their session videos or create a user-created track. The trade-off is that all of the session data (lap times, GPS data and video) will be on the phone only and if anything happens to the phone, all the data is lost. Translation – you still want to create an account!
As always, let us know what you think and spread the word about Track Attack! We have some great things planned and they will be even more awesome with a large and vibrant community of users!